On Friday 23rd and Saturday 24th February 2018 at the Radisson Blu Resort in Galzignano Terme (PD), the 2018 Sales Meeting of Sherwin-Williams South Europe was held. In the presence of the entire sales network in Italy, representatives of France and Spain, Dr. Alessandro Pirotta presented the 2017 sales results and the objectives for the current year. Together with product innovations and new Sayerlack and Linea Blu marketing tools, GAIA, the innovative Sayerlack eco-sustainability system, was presented. During the showrooms organized on Saturday it was possible to thoroughly analyze the products and the technologies presented. Friday’s gala dinner together with reseller customers brought everyone together in a convivial atmosphere. We are more than certain: it will be a 2018 of great successes!