The 2024 advertising campaign traces the essential and profound relationship that connects Sayerlack to wood, which we have been protecting and decorateingfor 70 years. We dedicate it to those all over the world who use our products to treat and finish the wood.

We have always given a second skin to treated wood, with all its differences: our paints protect it from water, from the sun, from any atmospheric event, from mechanical or chemical stress caused by contact with humans.

A vision, a fundamental goal for us, guides us every day to reach users in every part of the world, to assist them wherever their needs require answers to implement projects.

Wood is an increasingly precious, limited material, with which we are closely linked. In a global world where it is finally clear that the life of trees is increasingly connected with that of people, that by preserving the former we also protect our own, we identify with wood which, as we have always loved to say, is our first partner. This is why we create the best products to enhance its beauty, to protect it, to reproduce every shade of color exactly.

We are the skin of the wood, we want to interpret its value and strength, with a careful eye towards respecting the environment that hosts it, with all its diversity.