Two prestigious market-leading clients, Novamobili and TABU, interviewed by the Chinese newspaper “77° Global Furnishings Media”, exchanged opinions on the rapidly growing Chinese market, on the trends and on the rules for a successful partnership.
Mauro Trevisan, Export Sales Manager of Novamobili, introduced the reasons why the company chose Sherwin-Williams as a partner: the great potential and expansion opportunities on the Chinese market. Maria Teresa Ruzzi, Brand Manager of Sayerlack, described the development of the partnership with Novamobili and how the two brands manage to achieve such a high level of collaboration, while Ray Sun, Marketing Director Sherwin-Williams Industral Wood Asia, presented the projects of Sherwin-Williams for the Chinese market. Mauro Trevisan then presented Novamobili to the Chinese public, the characteristics of the brand, deeply influenced by the culture of Italian design, and the innovations in terms of design and materials that characterize the new products presented at Milan Design Week.
Link to > https://youtu.be/4K1X3FJzzi4
Link to > https://youtu.be/Pon4kxc12xk
Andrea Tagliabue, Vice President of TABU, presented the brand and explained the development plans for the Chinese market. Together with Giampaolo Zilli, head of the Research and Innovation group at Sherwin-Williams Italy and a researcher with great experience in the formulation of Sayerlack products, he explained the considerations underpinning the partnership with TABU and the value that this collaboration can bring to customers.
Flavio Borghesi, Marketing Manager of TABU, then took the opportunity to present the key products on display and their characteristics and Sue Wadden, Sherwin-Williams Marketing Director – USA, explained how participation in the Salone del Mobile will influence Sherwin-Williams in color design direction and style. Maggie O’Hare – Senior Marketing Manager, Color and Design and Kiki A Redhead, Sherwin-Williams Marketing Manager, Color Design – USA, described how Sherwin-Williams, as a supplier, embraces market trends to provide customers a wide range of products and solutions.
Link to > https://youtu.be/qfgjOl3gTA0
Link to > https://youtu.be/AsRcCXKZUm8
The occurrence of the interviews in the international setting of the Milan Design Week highlighted the strategic collaboration between Sayerlack and other prestigious and influential companies, in order to achieve the highest objectives by exploiting the skills, experiences and the resources of each other, in order to create a truly unique offer on the market and a consequent competitive advantage.
Because collaboration between those who are “best in class” always generates the vanguard of prestige.
Video Credits: https://www.77d.cn/
