Every birthday is special. Celebrating the first 70 years of Sayerlack is the perfect opportunity to celebrate a long history of successes, reaffirm the essence of our corporate evolution, strengthen the sense of belonging and team spirit and relaunch with new impetus towards the future.

Since 1954 we have been alongside our customers, guaranteeing them solidity and innovation. We transfer the innovation produced by our research to those involved in treating and finishing wood through concrete and effective solutions, making increasingly higher quality results possible.

Citing all the stages would be difficult, the story is too long. After a pioneering start due to the ingenuity and intuition of the founder Giancarlo Cocchi, in 1958 the first research and development laboratory, in 1988 the creation of the first water-based paints, a true technological record, gradually with the Wood tinting system Color, HYDRO GOLD, Wood Color Plus, H₂NO, SEASIDECK, ultramatt products, Class B fireproof paints, up to SATIN GUARD, the innovative range of products with very low gloss and very high performance, just launched.

Always investing in new technologies to achieve superior quality, always imagining something better, which meets customer expectations while respecting the environment.

First leader on the Italian market, we have achieved a leading role in the field in Europe and in the world, responding and assisting customers anywhere, at any time.

With The Sherwin-Williams Company since 2010, we have increasingly grown our industrial and distribution capabilities.

Customer satisfaction remains the fundamental direction we give to our evolution, which takes the form of reliability capable of meeting everyone’s individual needs.

Our commitment for the future? Strengthen our technological capacity to move new inventions to success, increasingly in the name of sustainability, and continue to offer simple solutions to even the most complex wood finishing problems. Always in direct contact with the community that hosts us, strengthening that virtuous thread that has linked us in a relationship of mutual collaboration for 70 years. And remaining close to our customers, always at their disposal.